Our logo is the one element that unites and represents our organization and our brand. These guidelines will help you to determine the best way to use our logo.
Included in the downloadable Media Kit you will find a copy of our Guidelines in addition to multiple formats of our logo. Below is a description of when to use what format.
- .PDF – (vector) should be used in most cases
- .PNG – (raster) should NOT be used when printing but can be alright for on screen cases
- .SVG – (vector) should be used on the web when possible
Logo
There are 3 acceptable variations of our logo. Each with specific conditions that might require their use.
Below is our Standard logo and should be used almost always. When in doubt use this version.
A Monochrome version in white is also an option. This version should be used only when the Standard version gets lost in the background.
When it is required that the logo appear smaller then .26 in or 19 px at 72 dpi wide the below version should be used. This version removes the letters from the logo as they are not legible at this size.
Spacing
To protect the strength and integrity of the logo, a clear space area, free of competing visual elements, should be maintained.
In the example, ‘X’, represents the clear space around the logo. ‘X’ is equal to half the height of the letter ‘M’ in the MEYER logo.
Color
Meyer Red is not pure red, nor is it arbitrary. When using the color red while associating with Meyer you must use the following color codes.
– Pantone + Solid Coated
Hexadecimal: #e2231a
C: 5%
M: 98%
Y: 100%
K: 0
R: 226
G: 35
B: 26
Consistency is crucial in building a visual brand that is recognizable.
Departments
To help promote pride within Meyer Tool’s individual departments and organizations a subcategory of logos with two variants has been created. One for single line names and one for multi line names.
Specifications
Logo at 2” wide:- Text begins .134” away from the outside of the logo
- Arial – Regular
- Color: (meyer red) #e2231a or (pure white) #ffffff
- Lined up with the bottom of the logo text
- If tag line is one word or shorter then 2.25” at 34.65pt keep on one line.
- If tag line is longer then 2.25” seperate words into multiple lines and drop point size to 23.
- Tag line can be reversed to white if such a change is logical for a particular background color.